Paolo Pedercini is a game developer, artist and educator based in Pittsburgh. He makes videogames as Molleindustria.

Molleindustria [soft industry/soft factory] is a project of reappropriation of video games, a call for the radicalization of popular culture, an independent game developer.

Since 2003 they produced homeopathic remedies to the idiocy of mainstream entertainment in the form of free, short-form, online games. Their products range from satirical business simulations (McDonald’s Video game, Oiligarchy) to meditations on labor and alienation (Every day the same dream, Tuboflex), from playable theories (The Free Culture Game, Leaky World) to politically incorrect pseudo-games (Orgasm Simulator, Operation: Pedopriest).

Molleindustria obtained extensive media coverage and critical acclaim while hopping between digital art, academia, game design, media activism and internet folk art.

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Organization: Drugo more
Partners: Aksioma and FH Joanneum

Sponsored by: European Commission program Creative Europe, National Foundation for Civil Society Development, Kultura nova Foundation, Ministry of culture of the Republic of Croatia, City of Rijeka – Department for culture.
Program is realized as part of Masters & Servers, a joint project by Aksioma (SI), Drugo more (HR), AND (UK), Link Art Centre (IT) i d-i-n/The Influencers (ES).